Branding, Design

From the root word “Lion”, Leonine aspires to be leading service
providers with the requisite strength and tenacity to reshape their
chosen markets.


The challenge here is designing a strong visual identity to communicate how tenacious and reliable the brand is while capturing every one of her unique offerings.


As the brand’s image is expected to be, the new visual storytelling is expressive, real and clear with a distinct voice that captures Leonine’s devotion to their client’s success. When a brand takes care of her clients properly, it shows. This is what is intended for the visual to exude.


The inspiration for the chosen brandmark is hinged on the lion’s head, inspired by the animal’s strength and leadership – and complemented with charts (denoting financial analysis).