Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico's NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel. DEFY DAMAGE PROTECTIVE SHAMPOO, for bond strengthening & color longevity. A rich, luxurious lather loaded with damage-preventing ingredients gently and swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. The result is shiny, smooth, clean strands that are wonderfully resilient and healthy-looking. Free of SLS/SLES (sodium lauryl / sodium laureth) sulfates. Joico Defy Damage Protective Shampoo 300ml is a highly effective formula designed to shield hair from the damaging effects of heat styling, environmental stress, and everyday wear. Enriched with a blend of antioxidants and nourishing ingredients, it strengthens hair from within while helping to prevent breakage and split ends. This sulfate-free shampoo gently cleanses while providing intense moisture, leaving hair feeling soft, smooth, and healthy. Ideal for all hair types, it offers long-lasting protection and enhances shine, making it perfect for anyone looking to protect and maintain the strength of their hair. Wet Hair: Begin by thoroughly wetting your hair with warm water. Apply Shampoo: Squeeze a small amount of Joico Defy Damage Protective Shampoo into your palm. Lather: Massage the shampoo into your scalp and hair, creating a rich lather. Rinse: Rinse thoroughly with water. Repeat (Optional): For a deeper cleanse, apply a second amount, lather, and rinse again. Water (Aqua/Eau), Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Dimethicone, Polyquaternium-7, Citric Acid, Fragrance (Parfum), Sodium Benzoate, Potassium Sorbate, Hydrolyzed Keratin, Panthenol (Provitamin B5), Disodium EDTA, Linalool, Limonene, Benzophenone-4.