The evolution of street fashion and urban culture from the '90s to the present day. The book traces the journey of youth-driven movements like hip-hop, punk, and skateboarding from disparate local scenes in Japan, Europe, and the US to the mainstream of high fashion. It also highlights the influence of icons of music and art, such as Pharrell Williams, Kanye West, and Tom Sachs, who have collaborated with brands, leading to a creative crossover between different cultural spheres.

Lifestyle publication Highsnobiety, based in New York, Berlin, and Tokyo, is at the forefront of documenting this global phenomenon. The guide immortalizes the stories of brands like Supreme and COMME des GARÇONS, showcasing the most influential designers and tastemakers in men's fashion, along with pieces and brands that have stood the test of time.