Soft Electronics explores the fascinating world of product design that emerged between the 1970s and 1990s, symbolizing the birth of a new age and human behavior. The book delves into the realm of home appliances, ranging from coffee grinders to fondue sets to hairdryers, each designed not only for functionality but also as masterpieces of style.

Jaro Gielens's personal collection, one of the world's largest selections of artifacts from this iconic era of design, is featured in the book. Soft Electronics provides a nostalgic and unique look at products that reflect a distinct time for design, characterized by longevity, quality, and innovation.