Chichibu, the iconic Japanese whisky distillery, proudly unveils the seventh annual release of its highly anticipated London Edition for 2024. Created exclusively for the UK market, this limited-edition whisky is celebrated for its exceptional quality, rarity, and bespoke label designs. Each release in the Chichibu London series is eagerly awaited, and the 2024 edition is no exception, with a unique character and craftsmanship that distinguish it from previous editions.

The 2024 release features a stunning label designed by Raj Chavda, Creative Director of Elixir Distillers, marking the first time a Chichibu label incorporates an innovative glow-in-the-dark element. Inspired by the Musha-e genre of Ukiyo-e art, the design captures the legendary image of a noble warrior battling a dragon, Japan's most iconic mythical beast, symbolizing courage and strength. Chavda notes, “In this version, we combined Japanese design tradition with modern techniques, making it a first for the brand and an exciting collector’s piece.”

Key features of the Chichibu London Edition 2024:

• Exclusive Design: Unique glow-in-the-dark label designed by Raj Chavda, inspired by Musha-e, symbolizing bravery with the image of a warrior and dragon.
• Annual UK Release: Seventh annual edition crafted specifically for the UK, with a strong following among collectors.
• Complex Maturation: Aged in a blend of approximately 10 casks, predominantly ex-bourbon barrels with an additional red wine cask, adding structure and balance.
• Flavor Profile: Harmonious notes of gentle sweetness, fruit, and a touch of oak, showcasing Chichibu’s distinctive style.
• Historical Significance: Produced at Chichibu Distillery in Saitama prefecture, a testament to the Akuto family’s legacy in Japanese whisky-making.

First introduced at The Whisky Show in 2018, the Chichibu London Edition series has become a prized addition to the collections of whisky enthusiasts worldwide. This seventh edition continues the legacy, crafted since Chichibu announced its partnership with UK distributor Speciality Brands. Bottled at the renowned Chichibu Distillery in Saitama prefecture, 100km from Tokyo, this release is a tribute to Ichiro Akuto’s family heritage, blending traditional Japanese whisky-making with bold, contemporary design.

Bottle number may be different from the one displayed in picture