Apex Matte Cream builds on the foundation of our bestselling Río Texture Cream, evolving the formula to deliver greater hold, texture, and endurance while maintaining the smooth application Lodestar products are known for.

Activated charcoal adds subtle dryness and grit, helping Apex create fuller, more defined texture with a clean matte finish. The result is a styling cream that remains exceptionally easy to work through the hair while providing reliable structure that lasts throughout the day.

Apex performs across a wide range of hair lengths and styles. Use it in dry hair for lightweight, airy texture, or apply to damp hair for more controlled, structured styles.

With a medium-to-firm hold, Apex keeps hair in place while still allowing natural movement. Need more control? Simply layer in a bit more product to build the hold to your liking.

🌱 Vegan friendly with no animal-derived ingredients. 

**Please note that the jar includes an inner disc liner to help prevent spilling of the product when opening after shipping, as contents may shift during transit to you. The liner may be discarded.