Heddon Standard Go Deeper River Runt D-9110-XRY Yellow Shore Minnow Color with Box.  Used vintage lure in overall very good condition.  Box in decent condition with some some minor wear as shown (note that it does have part of it's bottom peeled off).  Includes box insert.  Matching box.  Box dates from 1946-1956.  Nice combo overall.  See photos.  One of the most iconic fishing lures of all time.  Collect or fish you can't go wrong with a Heddon River Runt.

See all of our Heddon lures for sale here.

This lure will make a great addition to your collection.  Be sure to check out our other tough and rare antique lures at My Bait Shop's Vault, the place to find our tougher collectible lures for sale.