Why It's Cult

Painstakingly developed with never-before-used hair care ingredients and technologies – and without parabens, sulphates or silicones – Living Proof abandoned the usual shampoo ‘recipe’, choosing instead to approach aesthetics from pharmaceutical, medical and biotech perspectives – with consistent advice and consultation from some of the world’s greatest stylists and industry veterans. No exception is this Perfect hair Day (PhD) 5-in-1 Styling Treatment, a multi-talented formula that treats and styles in one go for smooth, strengthened, conditioned, polished volume.

Description

Ticking off a number of boxes in one simple step, this hardworking formula is designed to help treat and style your tresses at the same time. Enriched with the brand's patented Healthy Hair Molecule (OFPMA), the clever formula repels dirt and oil so hair stays cleaner and protected for longer. This ingenious ingredient also smooths hair weightlessly for easy detangling and fullness, all while sleeking frizz by blocking humidity (cool, huh?). Also in the mix is the brand's other patented ingredient: the Thickening Molecule (PBAE). This proprietary technology mimics the look and feel of thicker hair, by depositing a flexible and virtually indestructible ‘web’ between strands. Hair feels soft and naturally fuller – and you can comb, style and run your fingers through it, without any risk of deflation. These ingredients in unison deliver five benefits in one hit: smoothness, volume, conditioning, strength and polish.

How to use

On clean, damp hair, evenly distribute the product from roots to ends. Comb through. For best results, blow dry.