In Up Too High, your goal is to grow the companies you own shares in as much as possible. By buying shares smartly, you can get a piece of the pie from all the major airports, or you can make decisions as president of a company. Do you own the most shares in an airport? Then you decide on the actions of the company. For example, you can invest in the growth of the airport, purchase aircraft and pay out dividends. The bigger a company becomes, the more a share is ultimately worth. The player with the most value in shares wins the game.