Professional photographers deeply influence our pictorial world with their photographs. Their pictures have to be up-to-date, they are taken mainly for immediate use. But many photographs have outlived their short-term usage and can be regarded as benchmarks in the history of artistic photography. Reports on dramatic events in society are nowadays often documents of phenomena of the times, and many fashion and advertising photographs have become documents of our desires and illusions. Fashions, lifestyles, aesthetic concepts and socially significant events from three decades are brought to life again in this lavishly illustrated book. Freed of their topical context, the pictures are impressive in terms of their superb design quality. They come from various genres, such as architecture, industry, fashion, beauty, food, journalism, reportage, still life, people, transportation, travel and landscape, and reconstruct a fascinating chapter in the history of photography in Germany. A rich source book for photo enthusiasts, designers, art directors and professionals in the world of photography. (German edition available ISBN 3-7757-0863-4) The editor: The BFF Bund Freischaffender Foto-Designer was founded in 1969 as a professional association. Today it comprises 500 exclusively freelance photographers and art school teachers and is one of Europe's most respected photographers' associations.