Our freeze-dried pet food is formulated to mirror your pet’s ancestral diet and is the perfect alternative to wet raw food. The freeze drying process we use gently locks in all the nutrients found in raw meat, while only removing the moisture. What that means is that it has all the health benefits of raw food, but the convenience of dry food. The result is tasty meat morsels, full of intense flavour. This is the real deal in terms of 100% natural ingredients and your pet will recognise this and lick the plate clean. This is real meat, not a biscuit or a kibble. No artificial preservatives, grain, gluten, GMOs, wheat, corn, rice, soy, dairy, cereals, colours or flavours. Guaranteed. It’s simply delicious, raw food. Your pet will love you for it. Ingredients Beef, Beef Heart, Beef Liver, Vitamins, Minerals and Natural Antioxidants. Analysis Guaranteed Analysis: Min Protein:48%, Min Fat:25% Max Fibre:4% Max Moisture:5% Calorie Content ME (calculated) 3800kcal/kg 228kcal/cup Feeding Guide Use a standard 250ml (metric) cup. 1 cup = 60gms of our product. Fill with food to the measurements indicated in the feeding guide below. Miniature Breed (Up to 5kg/11lb): 1/4 – 1 cup, Small Breed (5-10kg/11-22lb): 1 – 2 cups, Medium Breed (11-25kg/23-55lb): 2 – 3 1/2 cups, Large Breed (26kg+ / 56lbs +): 3 1/2 cups + Please note these feeding recommendations below are a guide only. Your individual dog’s requirements will vary with age, activity and weight. So adjust your feeding levels to best suit your dog. Puppies, pregnant and nursing dogs can be fed up to 2-3 times the above adult amount. Always consult your veterinarian, as requirements will vary based on the number of puppies and stage of lactation.