PRE-SALE NOW. Delivered Late June 2026.

Made for everyone, made to last. ELLA is our iconic unisex crewneck — cut medium-fit, made from 100% certified organic cotton in a warm sand hue that softens with every wear.

350gsm of brushed organic cotton. Ribbed at the neck, cuffs and hem. A small tonal two-tone emblem dyed into the chest, nothing across the back. Sizes XXS — 5XL.

The jumper for the whole house.

DESIGN & PRINTED IN BYRON BAY HINTERLAND

WHY YOU'LL LIVE IN IT

— Heavyweight 350gsm brushed organic cotton fleece — 100% certified organic cotton — no blends, no synthetics — Medium-fit unisex cut — designed for everyone — Available in sizes XXS — 5XL (the widest range we offer) — Ribbed neck, cuffs and hem hold structure wash after wash — Small tonal two-tone emblem dyed into the chest — no logos on the back — Designed and printed in the Byron Bay Hinterland — Limited Episode — once a size sells out, it doesn't come back

PRODUCT DETAILS

— Heavyweight 350gsm fleece, brushed shell — 100% organic ring-spun combed cotton — no blends — Pre-washed for softness and minimal shrinkage — 1×1 ribbed neck collar, sleeve cuffs and bottom hem — Set-in sleeves with single-needle topstitching at neck collar — Twin-needle topstitching at hem, cuffs and armholes (built for longevity) — Self-fabric half-moon at back neck · herringbone neck tape — Small tonal two-tone sand-on-cream emblem · no back branding — Available in unisex sizes XXS — 5XL

FIT AND SIZING

ELLA is cut in a medium-fit unisex shape — designed to sit cleanly through the shoulders, with an easy relaxed body that drops to the hip. Not boxy. Not slim. The middle path between fitted and oversized.

— Size down for a closer fit — Wear your usual size for the intended medium-fit silhouette — Size up for a softer, more oversized look

A note on the unisex cut: ELLA is designed to look right on every body. If you're choosing between sharing one with someone in your house and buying your own, the sizing chart below will help — but most couples and friends find one size up from the smaller person works well for shared wear.

How ELLA compares to the rest of the range:

— ROCKY — women's everyday jumper · mid-weight 300gsm · oat tone — MAJA — women's signature jumper · heavyweight 320gsm cotton-TENCEL blend · cream — YARA — unisex boyfriend hoodie · heaviest 400gsm · faded olive — ELLA — unisex medium-fit crewneck · 350gsm 100% organic · warm sand

Each does a different job. Together they build a complete capsule.

SIZE GUIDE (CM)

Size | XXS | XS | S | M | L | XL | XXL | 3XL | 4XL | 5XL Half chest | 51 | 53 | 55 | 59 | 62 | 65 | 69 | 73 | 78 | 83 Body length | 62 | 65 | 69 | 73 | 75 | 77 | 79 | 81 | 83 | 85 Sleeve length | 57.5 | 59.5 | 63 | 65.5 | 67.5 | 68 | 68.5 | 68.5 | 68.5 | 68.5

Measurements are in centimetres, taken flat. Half chest measured straight across, body length from high point shoulder to hem, sleeve length from shoulder seam to cuff. Need help? Reach out — we'll walk you through it.

FABRIC & FEEL

100% certified organic cotton. No blends, no compromises.

Organic ring-spun combed cotton is the longest-wearing cotton you can buy — grown without synthetic pesticides or harmful chemicals, then ring-spun and combed to remove short fibres before spinning. The result is a yarn that's smoother, stronger, softer, and holds up to years of wear.

We chose pure organic cotton for ELLA — not a blend — because the iconic unisex crewneck deserves the iconic natural fibre. Nothing technical. Nothing synthetic. Just the best cotton, made well.

— 350gsm heavyweight fleece weight — Brushed-soft interior hand feel — Pre-washed before construction · minimal further shrinkage expected — Certified organic cotton · OEKO-TEX Standard 100 · Vegan · Fair Wear

CARE

Made to last — wash it like you mean it.

— Cold machine wash (30°C) with similar colours — Wash and iron inside-out to protect the emblem — Do not bleach — Do not tumble dry — Do not iron on the emblem — Reshape and line dry in the shade

A note on the long view: caring for organic cotton properly is what makes it last for years instead of seasons. Skip the dryer when you can, wash less than you think you need to, and your ELLA will be better at five years old than the day it arrived.

SHIPPING AND RETURNS

— Complimentary shipping on Australian orders over $150 — Flat-rate shipping under $150 — calculated at checkout — Tracked with Australia Post — International shipping available — rates calculated at checkout

— 30-day returns on unworn, unwashed items with original tags — Return shipping covered for incorrect items or manufacturing faults — Final-sale Outlet pieces are not eligible for return

Pre-sale information: ELLA is currently on pre-sale and will be delivered late June 2026. Orders placed now secure your size before public launch. You'll receive a confirmation email with tracking the moment your piece is dispatched.

FAQS

What does "Limited Episode" mean? Each piece we release is part of a one-off capsule made in limited runs. Once a size sells out, that Episode doesn't come back in the same form. We do it this way to avoid overproduction and to make every drop feel intentional.

Why 100% organic cotton instead of a blend? ELLA is our iconic unisex crewneck — the jumper we want to last longest in your wardrobe. Pure organic cotton, ring-spun and combed, holds its shape and softens beautifully over years of wear. Blended fabrics have their place (we use TENCEL Modal in MAJA for drape, recycled cotton in YARA for lower impact) but for ELLA, the pure organic cotton story matters most.

Is ELLA really unisex? Yes — cut in a deliberately medium-fit shape designed to look intentional on any frame. With sizes from XXS to 5XL, the range is built to fit the whole house.

How does it compare to MAJA? MAJA is our women's signature jumper — 320gsm cotton-TENCEL blend, designed for drape and structure. ELLA is our unisex iconic — 350gsm 100% organic cotton, designed for durability and shared wear. MAJA is the considered women's piece. ELLA is the jumper for everyone in your life.

What if my partner and I want to share one? Many couples buy one size up from the smaller person and share it freely. The medium-fit cut works well for this. If you'd rather have one each in different sizes, the wide size range means you'll both find your fit.

Will it shrink? The fabric is pre-washed before construction, so minimal further shrinkage is expected. Following the care instructions — cold wash, line dry — protects both the fit and the fabric.

Where is it made? Designed and printed in the Byron Bay Hinterland. Woven, dyed and assembled in Bangladesh in a Fair Wear certified factory with OEKO-TEX Standard 100 and Vegan certifications.

When will pre-sale orders ship? Pre-sale orders will be dispatched in late June 2026. You'll receive a tracking email the day your piece ships.

Can I exchange for a different size? Yes. Return your original size within 30 days of delivery and we'll exchange for another size, subject to availability. Because Episodes are limited, sizes can sell out quickly — reach out before returning if you'd like us to hold your new size.

FOR THE NEXT GENERATION

We named this label Oldest Daughter because the women who carry the most deserve clothes built to carry them back.

Every piece we make starts with a question: will this still be in your wardrobe in five years? We choose certified-organic and recycled fibres, partner with Fair Wear certified factories, blend longer-lasting fabrics, and release small Episodes so nothing goes to waste.

It's slower. It's harder. It's the only way we know how to do this.

🤎 from the OD team