<p><em>A soft box that sets up in seconds like an umbrella!</em></p> <p>Softboxes are terrific light modifiers, but they can be complicated and slow to set up. The ProMaster Umbrella Soft Box solves this problem by springing into action quickly and easily. It sets up like a typical umbrella but provides the light quality of a softbox.</p> <p>This 40" reflector style softbox has a soft silver interior and translucent, white front diffusion panel which is permanently attached. Its silver interior intensifies and reflects light back through the diffusion panel, which then softens the light. Because it uses an umbrella shaft for mounting you can slide it closer and further from your light to focus or broaden the light beam somewhat. It is an incredibly convenient light modifier that is perfect for location work where time is money due to its incredibly fast deployment.</p> <p>This umbrella includes a handy, fabric storage and transport sleeve which keeps it clean and folded.</p> <p><strong>Key Features:</strong></p> <ul> <li>40" diameter</li> <li>Silver interior intensifies light</li> <li>White, translucent front softens light</li> <li>Fabric storage and transport case included</li> </ul> <p>&nbsp;</p>