A skincare staple since the 70s, our iconic Vitamin E Moisture Day Cream gives you happy, healthy looking and hydrated skin for 48 hours. 

This lightweight, easily absorbed formula doesn’t just replenish skin’s moisture, it restores vital hydration. In fact, it boosts hydration by +38% even after 8 hours.

Enriched with 95% natural-origin ingredients, including two hero ingredients known for their hydrating properties: natural-origin hyaluronic acid and vitamin E. Hyaluronic acid might sound a little, well, technical, but it’s simply a natural-occurring molecule that retains 1000X its weight in water, keeping skin plump with moisture. 

But this cream does more than just care for your skin. It contains raspberry seed oil, known to be a source of vitamin E, which we make using raspberries leftover from the juice industry, meaning there’s less waste overall.

We haven’t stopped there, either. We’ve updated our packaging so that your favourite face cream now comes in a recyclable glass jar made from 40% recycled glass that’s topped with an aluminium lid – perfect for reusing or recycling*, again and again. 

• Intensely hydrates skin for 48 hours
• Perfect for all skin types
• Enriched with Vitamin E, natural-origin hyaluronic acid and raspberry seed oil 
• Enriched with 95% natural-origin ingredients 
• Vegan 
• Dermatologically tested

* Where local facilities allow. Separate cap and jar. 

How to use

1. Apply an almond-sized amount of moisturiser onto clean skin, avoiding the eye area.
2. Gently massage into your skin – try using an upward motion for a natural lift.
3. Looking for a full regime? Before moisturising, start with our Vitamin E Gentle Face Wash and Vitamin E Moisturising Toner to remove any lingering dirt and prep skin.
4. Finish off with a generous coating of our Skin Defence SPF and you’re ready to face the day.