Elegant, compact, ultra-light and high performance. iQ Lite Max Perfetto Hair Dryer Black by GAMA Italy is the evolution of the traditional hair dryer. Engineered with advanced technology, this hair dryer delivers unparalleled performance to professionals without sacrificing the comfort of lightness. Weighing 316 grams, the heart of this hair dryer is the 85,000 rpm digital brushless motor. Venturi Effect amplifies airflow without increasing energy consumption, dramatically reducing drying time. Oxy Active Technology with negative ions for silky, frizz-free and hydrated locks. System-C Technology intelligently prevents overheating by indicating when the mesh filter need to be replaced. 3 temperature / 2 speed settings plus a cold shot button.