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The Pentax IQZoom 928M features wide-angle to telephoto coverage and 3.2x zoom in a compact body that fits into a shirt pocket or small purse. Its zoom macro capability captures well-defined close-up pictures at any focal length with a maximum magnification of 0.22x at the 90mm telephoto setting. The five-point passive autofocus system produces images that are sharp and clear.

If the camera's metering system detects a low light or backlight situation, the built-in flash automatically provides fill-in illumination. It also offers a red-eye reduction feature. Other flash modes include flash on/off, slow shutter synch, bulb synch, and bulb.

When the IQZoom 928M is left unused for three minutes, it automatically retracts the zoom lens to storage position and shuts off to save battery power. The date feature on this camera allows you to imprint the date or time onto pictures to keep track of memorable events.