They’re a message or sequence of messages sent to someone who added an item to their shopping cart but failed to complete the purchase. Not contacting these customers is leaving money on the table — almost 70% of shopping carts are abandoned on average.

There are a lot of reasons why someone abandons a cart. Perhaps the shopper didn't have their credit card in front of them or wanted to browse your site a bit more before making a decision. Whatever their reason is for leaving mid-checkout, most often it's not because they're no longer interested in the product.

A solid Abandoned Cart Flow can:

• Present a simple reminder to complete their checkout
• Offer a discount - reel shoppers back in!
• Offer free shipping - This also has the added benefit of not cheapening your brand, if that’s something you’re worried about with offering a discount
• Show related products as a great opportunity to introduce shoppers to more products they may not have found on your site yet.
• Include social proof - You have to earn the trust of shoppers who might not be familiar with your brand yet. Social proof can influence consumers to purchase by using customer testimonials to communicate the value of your products and create fear of missing out (FOMO) with window shoppers.