This book is all about entrepreneurship in the Philippine setting. Half of the book discusses principles, strategies, and risks for start-up and medium-scale entrepreneurial ventures. The other half presents true-to-life cases of Filipino entrepreneurs in fifteen different industries, all having to deal with growth opportunities and business risks that provide meaningful insights into the effectiveness of the entrepreneurs' handling and responses to these challenges.

These business cases cover a wide range of economic activities like the production and/or marketing of fast moving consumer goods, e.g. food, health supplements, and house cleaning products; durable consumer goods like cars and furniture; services such as hotel, students' dormitory, convenience store, wholesale/retail, call center and social media advertising, poultry and piggery, restaurant chains and industrial equipment.

Title:The Filipino EntrepreneurAuthor:Deogracias VistanISBN:97127-3763-3Book Category:Higher Educ.Copyright Year:2023Dimension:7 x 10Pages:232