Geregu Power

Challenge
The existing brand was taken from the template of Forte Oil Plc which used to be the Parent Company.

The remit for the new branding was to update the logo and perception of Geregu Power Plc to represent a fully sustainable and integrated energy generation entity. The brief included creating a logo and brand identity to rival the best international brands within the energy/electricity sector while emphasizing the brand’s indigenous roots. The remit will also include the website design for Geregu Power Plc.

Solution
I collaborated with a branding agency in defining the company’s strategy and further went on to translate the brand’s positioning (bold, energetic & reliable) into an identity that communicates the same and a vibrant design language that typified what the brand represents.

Deliverables
Brand Identity Design, Brand strategy, Stationery design, Brand Identity Guidelines, Print Design, Landing page design, Social media branding