Halo is a digital financial service brand that provides a range of services from savings and investment to wealth and asset management. Halo wants to make everything about investment and asset management easy as well as interesting for young Nigerians.
They wanted a redesign of their brand Identity. The current identity felt weak and it didn’t totally reflect the values of the company. Also, the brandmark doesn’t scale well.
After a series of workshops with a team of designers, product managers, and stakeholders at Halo, we nailed down what halo stands for – optimism and growth. This informed the direction of the brand design concept. The new logo still has all the recognisable qualities of its predecessor (typography, colour, icon) but has been simplified with a better reflection of the brand.