INIAC (Indonesia International Arbitration Center) is building a forward-thinking alternative dispute resolution institution. The premise of the brand lies in being ethical, diverse, and inclusive. Providing excellent services to businesses in Asia and the rest of the world.
The goal was to create a brand identity that will position the brand in the most optimal way. The identity also needed to represent the brand’s vision for the future and the importance of its work in global business transactions.
In fulfilling the design goal, I started by conducting a series of workshops with the stakeholders at INIAC which led to more precise insights about the brand. With these insights, I took inspiration from a simple handshake and modified a typeface to create an identity that represents what INIAC stood for.