Brass

Challenge

Opening and operating a corporate account in Nigeria is a cumbersome process that so many people dread. Most times, it involves a series of back-and-forth trips to the bank, cumbersome documentation procedures, and sometimes a lot of unfriendly bank staff.

Brass believes that banking should act as a support for entrepreneurs, not a bottleneck. With great customer service and a top-class experience, Brass will go the extra mile for you. They wanted an Identity that would speak directly to their target audience.

Solutions

After a series of conversations with the founders, I got a clear understanding of the task — which was to create a brand that embodies ease and trust. I took an approach that helped in making the identity match the exceptional ethos of the brand – simplicity