African Centre for Tax and Governance is a tax policy research-oriented organisation that promotes equitable taxation through policy-oriented research. The firm also offers advisory services to revenue authorities and ministries of finance on tax policy.
This brand identity reflects three things about the brand: it is meticulous, analytical and African. This is why all three elements were combined to arrive at this unique look. There is a need to transfer a brand’s qualities into its identity, which greatly influenced this creative direction.