Zulu Foods

Branding, Design, Logo

Zulu Continental Foods offer full catering services and home cooking. Their clientele covers small and big audience(s) which includes social events, conferences, meetings or seminars.


The ultimate goal of this project was to create a strong and recognisable visual brand identity that reflects the business values and persona. Good food satisfies two basic needs which include physical (hunger) and emotional (joy and pleasure).  Finding a place that satisfy both needs is very delightful.


With this understanding, the brand identity is crafted around the idea of a happy customer using custom lettering that is easily recognisable and attention-grabbing.